Getting a New Web Sites To Rank Quickly

First question that arises in our mind is that exactly what is the difference between an unremarkable, no value added, thin ecommerce site, and a top ranked site? In some industries the difference is simply site age. Sites that were around a few years ago had fewer competitors, so it was easier for them to rank and as we are aware that they are aged so they got trusted more.

If your site is a brand new site and you want to compete against established sites directly on their most important keywords then you need to be good at public relations, have a better brand strategy, or have some remarkable feature that makes people want to talk about you. Without conversation and links it is hard to pass up sites that have been accumulating links for years. So what if your site is new you could roll back the clock and quickly grab market leading positions.

The easiest way is to buy an old site that is not well maintained, and then build it up. But if that is outside the scope of your budget or marketing strategy and you are trying to rank a new site the key is not to attack directly, but to attack indirectly. Of course many of your product pages will contain keywords that are similar to that, of which the competition is targeting, but the more obscure long tail words are going to be easier to rank for. Here are few strategies that will help you in ranking quickly:

Use the less popular keywords: If most your competitors are targeting car hire but nobody is targeting carhire then it is going to be easier to rank for that alternative version. And even if the alternate version only gets 10 to 20 percentage of the search volume of the related keyword, you are still going to pull in more traffic by ranking #1 for it than you would ranking #40 for the more popular keywords.

Use keyword modifiers: If you are not able to rank for the core keywords then try to add some related keyword modifiers to the page title. Is car hire too hard of a keyword? Then consider targeting a phrase like cheap car hire.

Mix up your on page optimization: Rather than placing your keyword phrase all over the page consider mixing up how you use it. If the page title contains cheap car hire consider using something like compare cheap car hire offers in the on page H1 header. Notice the change between plural and singular versions of the keywords. Popular CMS programs like Wordpress have plug ins like the SEO Title tag plug in that make it quite easy to vary your page title and on page heading.

Try to move away from the commercial keywords: If you stay within a small basket of well known commercial keywords it is hard to compete with strong competitors that have been targeting them for years. Niche how to content that solves a searcher’s problems is likely to build inbound links. These inbound links boost your domain authority and pass PageRank internally to other pages on your site, which is much of the general goal of many SEO linkbait projects. Some pages are good at building inbound citations while other pages leverage that link authority and generate revenue.

Buy traffic: If you build high quality niche content and it does not rank as well as you would like it to then you need to actively market it. Mention it to a couple popular bloggers in your space and ask them what they think of it. Another option for instantly getting relevant traffic to featured content is to buy targeted ads. StumbleUpon sells category based traffic for some charges to a visitor, but this traffic is nowhere near as potent as search traffic - many of these visitors come and go quickly. You can also buy pay per click traffic for your quality content. If you are buying it for commercial keywords the cost per click can be significant, but if you are trying to promote a quality non-commercial topic that is linkworthy you can often get visitors from search and AdSense ads for charges. With the buying traffic to build links strategy, it can take hundreds of clicks to generate an inbound link, but when you consider how time consuming and expensive link building is, then $50 or $100 for a good link can be an outright bargain.

Top Link Building Strategies and Types of Links

Most of the major search engines now factor Link Popularity into their relevancy algorithms. As a result, increasing the number of quality, relevant sites which link to your site can improve your search engine rankings but there is still no one trick to get good rankings, but boosting your site's popularity may give it the edge it needs.

Starting from searching you must take a topic relevant to you subject. Starting at this level gives us hundreds of thousands, if not millions of sites to start to filter from (not to mention the backlinks of those sites), and sites that share similar themes. People use different strategies to come on the top but they are not aware of the actual strategies by which the can reach on top. Here are some of the Top link building strategies that will make surely win -


1. Authority links: Obtaining this type of link, Start with your related category in the Google Directory. For this Start looking for top ranking sites related to you topic, Sites that currently offer links out, Sites that would benefit from offering users your contentAuthority links are an absolute must for improving your trust score these days. This is a MUST for a new site, and should be where you start your efforts, and always be dedicating SOME time. Take out time to get some quality links. Find out a way – How you can get those links? - Buy, borrow, beg, and barter.

2. Directory links: Obtaining this type of link, you must Pony up some cashFor this Start looking for easy to find niche directories, don’t go overboard with more than a few directories per month, quarter, etc.Too many directories triggers a filter. I wouldn’t go over 10% of my total link ratio on my own sites at any given time. Start with a few highly trusted directories (Yahoo, MSN etc), and add some others after you have many more links added to your profile.

3. Reciprocal links: Make some friends but never try to go overboard. Start looking for Strong links that are complementary to your site. Reciprocal links are NOT dead. They are not a magic bullet anymore, but they do occur naturally. Use them to your advantage but don’t get carried away. I would say under 10% of most sites links should be reciprocal - make them count.

4. One way links: Go to conferences and tradeshows, e-mail folks and make friends, offer something useful in return. Don’t link ALL your sites together and stay on topic.

5. Edu and Gov links: Be nice to future interns. Offer some career assistance or advice.Look for .edu’s and .gov sites. There are plenty of ways to encourage .edu and .gov folks to link to you (mainly good content or resources).

6. Press release links: Find sites that offer press release submission services and submit your NEWS (this does not mean any crap you just want to link stuff). Look for people in your niche who want news as content. Example PR.com, PRWeb.com, and many more. Press releases are generally NOT a great way to get links, but you can pick up some that may be of value. Every little bit helps, and remember this is only a small part of your overall link profile.

7. Article bio links: Write few articles, or have some written for you. Look for industry authority sites that accept submissions from guest writers. This can be a GREAT way to get some good authority links from high profile sites. They’ll appreciate or even demand great content in return for the exposure and link pop you’ll receive. The better the site is, the higher quality content they will require.

8. RSS/ Blog aggregated links: It’s pretty easy, start your blog and aggregate - also known as scraper links. Look for Blog and RSS directories to submit to, and tagging sites. Not worth a whole lot, but you’ll pick up a whole bunch of links this way. There are, however, plenty of legitimate sites that aggregate content where you may pick up some decent links.

Balance is the key term in a link profile. If you tip the scales too far on near any type of link you are going to set off alarm bells to the algo’s. Use all the tools at your disposal to achieve balance in your link equation.