Top SEO Myths

Plenty of unethical search engine marketers will take your money by making false promises without any hesitation. There are numerous reasons why your ranking may have changed, and in many cases they actually have nothing to do with anything that you did. Here are some top SEO myths:

Top ten search engine ranking can be guaranteed : Most of the SEO firms will advertise a guarantee to have you listed in the top ten rankings. No one other than the search engines themselves can guarantee any ranking. Don't trust. Make your decision from actual client successes, not empty promises and guarantees.

In-House SEO is quite Cheap : SEO professionals can get higher rankings comparatively faster because Search Engine Optimization and Marketing is complex, technical and has a steep learning curve. We also place a team at your disposal, including a copywriters, developers and SEO specialists and unless you have a room full of marketing staff dedicated to SEO it is hard to keep up. SEO professionals make you money by saving you that time and effort, at a cost that you can afford easily.

Search Engine Leads Are Worth Less : Search Engine leads are most qualified leads, because they come from people searching for the exact products and services which the search engines have you indexed. They are looking for you, not the other way around. Keep in mind that you must target the right keywords and that is the job of your SEO firm they will help you in choosing the right keywords.

Repeating keywords in the page will higher your rank : This one is quite tricky as sometimes it gives positive results and sometimes negative. Keyword density of 3 to 15% is recommended for tweaking the page for higher placement depending on the individual search engine. Combined with other optimization efforts and tweaks, the proper keyword density will get listed higher. A keyword density that is too high will get listed lower or penalized.

Hidden links in a page helps in better ranking : Keyword stuffing and hidden links in the page can get your site penalized or banned if detected. It is considered spamming by some engines. Most people think it's not worth the risk.

Reciprocal linking is quite helpful in better ranking : Outbound links to related and unrelated sites are factored into page rank. One way links count higher than reciprocated links. The more quality inbound links to your site, the higher the PR, but nobody knows exactly how Google factors their PR and their algorithm is constantly adjusted. A million links to and from unrelated sites could drop your PR.

Updations in site helps in ranking : By routine maintenance like removing outdated material, fixing broken links, queries, etc. and updating your pages regularly, you are signaling the bots and crawlers to come back and re-crawl your site for changes to their listings. To maintain high standings, you need to keep at it and tweak the pages for better results if necessary. If neglected, your standings could easily slip out of the top rankings as new competing sites get indexed and optimized.

Only keyword can improve your ranking, code or content doesn’t matter in a site : If you want to steadily improve your ranking, you must make changes to your site that help the search engines spider it. You might temporarily raise your ranking by running regular queries and reports on search engines for your keywords but steady results are dependent on your willingness to optimize and tweak the code and content of your pages. A simple thing like fixing broken links can contribute to elevating your listings. It's one of the most overlooked search engine tweaks. Search engines will not continue to spider a site when it runs into a number of broken links.